Following the rules and regulations of search engine

Different strategies are used for optimizing the web sites to increase web traffic. The three strategies used are white hat seo, black hat seo and grey hat seo. Each of these methods follows different rules and processes. The search engines have several guidelines and regulations that need to be followed by the web pages for being featured on them. The white hat seo follows the terms and conditions cited by the search engine. The content used in this technique would be descriptive and have keywords. The keywords used would be based on significance and are organized. SEO Perth has packages that provide keyword optimization to websites or pages. The web site created using white hat would be easy to navigate for the users visiting it. Tools are used to group keywords depending on hierarchy which helps in identifying the page that would receive prominence on the website.  Using this method can ensure that the site wouldn’t be banned from top search engines like Google, yahoo etc. Using approved seo techniques would benefit the business in getting useful traffic. The rankings wouldn’t increase in a day but a steady growth can be seen in the long run using the white hat method.

The black hat method

Black hat seo method is another technique used in increasing the search engine rankings. These are done by finding loophole in the search engine system and manipulating them. The ranking engines don’t encourage these methods and websites can get banned for using these procedures. Some of the techniques used are spam links, hidden text, hidden links, cloaking, stuffing of keywords etc. The growth in such websites is instant but they diminish with time and sometimes get banned for life on the search engines. The third method used is the grey hat seo. This falls in between the white and the black hat as the name suggests. These methods are kept within the regulations cited by the search engine to avoid negative results. The specialized seo packages are available at different pricing levels. Depending on the client requirement Perth SEO Expert would deliver them the product they require to become the market leader.

Comments are closed.